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DESIGN

How we decide what to ship

Three inputs feed every ship decision: clinical demand from our customers, engineering feasibility on the timeline available, and strategic fit with what we're trying to build over the next two years.

When the inputs conflict, the product lead and the engineering lead reconcile them in a written proposal and the function heads sign off.

We don't ship features because a competitor has them. We ship features because they make our customers' work measurably better.

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